FELD M

Based in Munich, FELD M works as a consulting and implementation partner on data, analytics, and AI projects. The scope spans web analytics, data strategy, conversion rate optimization, marketing measurement, consumer and user research, privacy and consent management, customer data platforms, data engineering and architecture, analytics and BI, and data science and AI — covering both the strategic and technical sides of a client's data setup.

Work follows a three-stage process: Strategize, developing the underlying data strategy; Build, setting up the data infrastructure to support it; and Activate, putting those data investments to use. Platform work includes Google Analytics, Adobe Analytics, and Adobe Target, reflecting a focus on measurement, tracking, and testing infrastructure alongside the privacy and consent layer needed to run it.