Fluid

Macclesfield, Cheshire, United Kingdom

Crafts emotional branding and strategic communications

Fluid is a strategic communications agency that focuses on creating ideas that connect with people on an emotional level. They emphasize the importance of human emotion in communication strategies, aiming to resonate deeply with target audiences.

The agency offers a range of services including branding, digital marketing, shopper marketing, employee engagement, and event management. Fluid works with both B2B and B2C clients, but prioritizes a human-to-human approach in all their engagements.

Fluid has collaborated with a diverse array of clients, delivering impactful campaigns such as the Vimto “Love The Taste” campaign and the AstraZeneca employee engagement initiative. Their work spans various sectors, showcasing their ability to tailor messaging to different audiences.

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SERVICES

Capabilities

Services

What these services involve

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About this agency on Agency List

Fluid holds an Agency List Score of 74 out of 100.

That score is higher than 66% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Fluid in September 2026, reading 6 pages published on hellofluid.co.uk.

The score reflects what Fluid had published by that date; anything published since has not been read.

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