Fog & Apple

New York, New York, United States

Integrated communications for design and lifestyle brands

Fog & Apple, established by Cherie Bustamante in 2016, is a public relations agency based in New York City with additional offices in Las Vegas and Los Angeles. The agency focuses on integrated communications within the design and lifestyle sectors, offering a fresh approach to content generation and strategic dissemination across various platforms.

The agency provides a range of services including media relations, content development, event marketing, and social media management. They emphasize a multi-layered strategy to create feature stories and ensure brand visibility in the right places. Their services extend to editorial content creation, award submissions, relationship development, branding, email marketing, social media management, advertising, and event planning.

Fog & Apple has worked with notable clients such as Wolf-Gordon, Duravit, and Venus Williams' V Starr. The team includes experienced professionals like Cherie Bustamante and Alex Bursac, who bring extensive industry knowledge and a passion for storytelling to their roles. The agency is committed to elevating brands by focusing on their unique culture and ethos.

10
YEARS IN BUSINESS
2
SERVICES

Capabilities

Services

What these services involve

Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Press Releases and Newsroom
Press Releases and Newsroom for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people
Founded
2016 (10 years)

About this agency on Agency List

Fog & Apple holds an Agency List Score of 52 out of 100.

That score is higher than 3% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Fog & Apple in September 2026, reading 4 pages published on fogandapple.com.

The score reflects what Fog & Apple had published by that date; anything published since has not been read.

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