Folk

Folk is an Omaha branding and design studio run by a duo of thinkers who launch, refine, and reimagine brands. Client work spans a mix of categories that reflects a generalist practice rather than a narrow niche: a gourmet popcorn maker (Dundee Popcorn), an auto dealership (Baxter Auto), a manufacturer marking 75 years in business (Valmont), a wellness brand (Kind Habits), a regional chamber of commerce (Greater Omaha Chamber), a municipal government (City of St. Paul), and an internal program identity (ASCEND).

Services cover the full arc of brand development: brand assessment, brand strategy, and brand positioning at the front end, followed by naming and brand architecture decisions, voice and tone development, and brand design work that includes logo design. Folk also handles rebranding, packaging identity, and launch and rollout, meaning the studio can pick up a brand at strategy formation or step in later to give an existing brand a new look and guide its rollout.

Project titles from the studio's own descriptions point to the range of problems it takes on: giving Dundee Popcorn "a distinct look," elevating the ASCEND program identity, bringing visual detail to Baxter Auto, marking Valmont's 75th year, giving Kind Habits "a bright new look for a bright future," translating complex subject matter into visual form for the Greater Omaha Chamber, and capturing "the true spirit" of the City of St. Paul. Together, these projects show a studio comfortable moving between consumer packaging, civic identity, and institutional branding.