Formbreak works with home builders and real estate teams, combining website design, SEO, AI search visibility, and YouTube strategy into a single offering built around buyer inquiries. One St. Louis real estate team has closed or has under contract more than $65 million in home sales since 2021 using this approach. Jacob Peistrup, who became a licensed real estate agent in 2020, works from inside the industry he builds websites for.
Websites built for builders are designed to help buyers find them and settle on them as the builder of choice, backed by technical SEO, content SEO, local SEO, and search console and GA4 integration to keep sites visible on Google. Formbreak also works on AI search visibility, helping tools like ChatGPT find and understand a builder's business, and advises on topics, scripts, and calls to action meant to turn visitors into inquiries. Every website build comes with a customized analytics and lead dashboard, routing inquiries directly to the sales team.