Fracture

Auckland, Auckland, New Zealand

Website design, branding, and packaging in Auckland

Fracture is a digital interactive and graphic design agency based in Auckland, New Zealand. Founded in 2002, the agency has grown from a web design startup into a well-respected design firm. It is led by founding partners Nick Shaw and James McKee.

The agency specializes in website design, branding, and packaging, aiming to help brands communicate and solve problems. Fracture works with a diverse range of clients, from innovative start-ups to top international brands, and also partners with advertising agencies on digital projects.

Fracture's work has been recognized with multiple awards, including New Zealand's BeST Awards and the FWA Awards. They have collaborated with leading brands such as AJ Hackett, Vodafone, and Air New Zealand, providing vibrant and original design solutions that are both functional and engaging.

24
YEARS IN BUSINESS
1
SERVICE

Capabilities

Category

Web Design

Agency details

Team size
11-50 people
Founded
2002 (24 years)

About this agency on Agency List

Fracture holds an Agency List Score of 72 out of 100.

That score is higher than 24% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Fracture in September 2026, reading 6 pages published on fracture.co.nz.

The score reflects what Fracture had published by that date; anything published since has not been read.

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