Fragment works as a boutique Shopify agency, building storefronts designed around fast, frictionless checkout. Design and technical execution both stay in-house, covering frontend and backend development for stores built natively on Shopify.
A core part of the work involves migrating existing stores onto the platform: from WooCommerce, Magento, and Shopera. Past migrations include Kalstore, moved from WooCommerce; Bikor Makeup, moved from Magento; ROSA Officina, moved from WooCommerce; and mokosh cosmetics, moved from Shopera. The agency describes its approach as close client relationships and attention to detail rather than volume, positioning itself around Shopify specialization rather than broader e-commerce platform work.