Free State Group

Free State Group builds and maintains Shopify and WordPress storefronts for a wide variety of clients, handling everything from custom theme builds to the infrastructure that keeps a site running. Based in Los Angeles, the group takes on both new platform builds and migrations away from older systems, including Magento 1 to Magento 2 and Magento 2 to Shopify Plus.

On the Shopify side, work spans custom theme development, pre-built theme customizations, theme audits and 2.0 upgrades, app installations, and product configurator builds for Shopify Plus accounts. The group also configures complex shipping rules, sets up integrations with 3PL, WMS, and ERP systems, and builds workflow and automation solutions for merchants with operational needs beyond a standard storefront. WordPress work centers on theme development, while Magento clients get support through theme builds and version migrations.

Beyond storefront builds, Free State Group manages the technical layer that keeps sites online and secure: DNS and WAF consulting, web hosting, and site migrations. This pairs with e-commerce operations consulting, where custom Shopify business solutions are built around a merchant's specific fulfillment or catalog requirements. The combination of front-end theme work, backend integrations, and hosting/security management means clients can bring platform migrations, shipping logic problems, or theme upgrades to a single team rather than splitting the work across separate vendors.