Freelance Graphic Designer UK

Dave Jones Design is a freelance graphic designer working out of Leeds and London, with more than 10 years spent building visual identities for CPG and FMCG companies. Client work spans Whole Foods, Holland and Barrett, Selfridges, Planet Organic, Harrods, Booths, M&S, and Amazon, placing the practice squarely in food, drink, health and wellness, consumer goods, lifestyle retail, and hospitality sectors where packaging and shelf presence carry weight.

Services cover logo design, brand identity, and full branding packages alongside packaging design and custom brand illustration, giving consumer goods clients a single point of contact from naming through to pack artwork. Web design rounds out the offer, with builds delivered specifically on Shopify and Squarespace for brands that need a store or site to match a new identity. The work is carried out remotely, with clients based across Europe and North America as well as the UK.

A recurring thread in the client list is retail listings: the practice has helped brands secure placement with large UK retailers, which shows in the mix of supermarket, health-store, and department-store names among past collaborators. For a founder taking a product into Booths or M&S, or refreshing packaging ahead of a Selfridges listing, that combination of branding, packaging, and illustration under one freelance setup is the practical draw.