FunnelKake

Bethlehem, Pennsylvania, United States

Performance marketing with shared risk and rewards for B2B and B2C

FunnelKake operates as a performance marketing agency based in Pennsylvania’s Lehigh Valley, serving both B2B and B2C businesses locally and nationally. The agency emphasizes a partnership model where they share both the risks and rewards with their clients, rather than charging by the hour. This approach ensures that FunnelKake is invested in the success of their clients' marketing efforts.

The agency offers a range of services including SEO, PPC advertising, social media marketing, email marketing, and website UX optimization. They focus on integrating sales and digital marketing to build and optimize inbound sales funnels, aiming to drive sales growth for their clients. FunnelKake's methodology is data-driven, ensuring that marketing strategies are tailored to meet the specific needs of each client.

FunnelKake has demonstrated success in various case studies, such as helping a regional lumber company significantly increase its e-commerce sales and turning around declining revenues for a B2B company. Their team, led by founder Jon Zack, brings extensive experience in digital marketing, having developed one of the first online shopping carts and integrated marketing platforms.

5
SERVICES

Capabilities

Services

What these services involve

Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Lead Generation
Multi-channel campaigns and systems designed to generate qualified leads.
Search Engine Optimization
Technical and content improvements that increase organic search visibility.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

About this agency on Agency List

FunnelKake holds an Agency List Score of 79 out of 100.

That score is higher than 71% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed FunnelKake in September 2026, reading 7 pages published on funnelkake.com.

The score reflects what FunnelKake had published by that date; anything published since has not been read.

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