General Outdoor

General Outdoor operates as a small, family-owned business specializing in outdoor advertising. Founded in 1954 in the San Gabriel Valley, the company is now headquartered in the Inland Empire, covering San Bernardino and Riverside Counties. They offer a significant network of digital billboards along major freeways, providing a strategic advantage for advertisers looking to reach a diverse and large audience.

The core service of General Outdoor is out-of-home media, specifically through their extensive digital billboard network. This network allows advertisers to maintain current, timely, and responsive messaging. They cater to a wide range of clients, from national advertisers and ad agencies to local businesses and startups, helping them connect with existing customers and discover new ones.

With a focus on the Inland Empire, a region ranked as the 26th largest market in the United States, General Outdoor leverages the area's extensive freeway network to maximize advertising impact. Their digital billboards are strategically placed in high-traffic areas, ensuring that advertisers can effectively reach their target audiences as they travel through Southern California.