Generation

Brooklyn, New York, United States

Branding and strategic plans for nonprofit organizations

Generation is a research, strategy, and branding consultancy established in 1999, dedicated exclusively to serving nonprofit organizations. They focus on understanding missions, internalizing cultures, and studying challenges to inspire creativity and create bright futures for their clients.

The agency offers a range of services including in-depth research, compelling positioning platforms, bold marketing tools, and solution-oriented strategic plans. They also provide services in visual identity, admissions materials, videos, and social media content, aiming to generate progress and impact for their clients.

Generation has collaborated with various educational institutions such as the University of Vermont, George School, and Phillips Academy Andover, showcasing their expertise in the nonprofit sector. Their team is based in Brooklyn, the Hudson Valley, Massachusetts, and Spain, working in environments that inspire both their team and their clients.

27
YEARS IN BUSINESS
4
SERVICES

Agency details

Team size
11-50 people
Founded
1999 (27 years)

About this agency on Agency List

Generation holds an Agency List Score of 73 out of 100.

That score is higher than 31% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Generation in September 2026, reading 7 pages published on generation.is.

The score reflects what Generation had published by that date; anything published since has not been read.

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