AGENCY LIST

Gertrude

Chicago, Illinois, United States
Visit gertrude.agency

Brand development and innovation for lifestyle brands

GERTRUDE, INC. is a brand development agency with over 20 years of experience in innovation and strategy. They focus on cultivating and shaping purpose-driven brands, particularly in the lifestyle space. With a presence in Chicago, London, and New York, GERTRUDE offers a global perspective on brand positioning and design.

The agency provides services in strategy, positioning, brand design, and innovation. They aim to solve problems and drive brands in culture, helping clients to disrupt, invent, and evolve. GERTRUDE's approach is characterized by a focus on innovation, ensuring that their clients remain ahead of the curve.

GERTRUDE is recognized for its ability to master the cultivation of lifestyle brands, as noted by industry professionals. Their work is driven by a commitment to innovation, making them a favorite among other agencies in the field.

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SERVICES

Capabilities

Category

Branding

Services

Agency details

Team size
51-200 people

About this agency on Agency List

Gertrude holds an Agency List Score of 72 out of 100.

That score is higher than 23% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Gertrude in September 2026, reading 3 pages published on gertrude.agency.

The score reflects what Gertrude had published by that date; anything published since has not been read.

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