AGENCY LIST

Glance

London, Greater London, United Kingdom
Visit thisisglance.com

Behavioural research and psychology-driven design shape app strategy, UX, and technical specs

We Are Affective works on the planning, strategy, design, and technical specification behind mobile apps, rather than just the build. Clients have included CHANEL, Universal Music, Canon, The Sun, Lucozade, and the Ministry of Defence, reflecting decades of work across consumer and institutional brands.

Services span app planning and strategy, UX and UI design, technical architecture, and audits of existing apps, alongside behavioural research and psychology-driven design methods. The agency, led by founder and Strategic Director Simon Lee, frames its work around producing the research, strategy, and complete technical specification needed to build an app properly, with attention to what the app makes people feel.

10
YEARS IN BUSINESS
4
SERVICES

Capabilities

Category

Mobile App Development

Services

What these services involve

Android Development
Android Development for mobile app development buyers. Clear scope, measurable outcomes, and reliable delivery.
App Store Optimization
App Store Optimization for mobile app development buyers. Clear scope, measurable outcomes, and reliable delivery.
iOS Development
iOS Development for mobile app development buyers. Clear scope, measurable outcomes, and reliable delivery.
Mobile CI CD
Mobile CI CD for mobile app development buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people
Founded
2016 (10 years)

About this agency on Agency List

Glance holds an Agency List Score of 95 out of 100.

That score is higher than 85% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Glance in September 2026, reading 8 pages published on thisisglance.com.

The score reflects what Glance had published by that date; anything published since has not been read.

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