Global Brand Works

Global Brand Works is a brand strategy agency that emphasizes the importance of strong brands as valuable assets. They focus on creating brand strategies that inspire employees and motivate customers, working with both large corporations and smaller companies. The agency is led by Caroline McNally and Shannon Riordan, who bring extensive experience from their previous roles in major companies like Visa and BlackRock.

The agency offers a range of services including brand strategy and positioning, visual identity, naming, and internal brand training. They are known for their hands-on expertise and ability to scale their team according to client needs. Their approach includes strategic coaching, program management, and creating global visual identity systems.

Global Brand Works has worked with notable clients such as Equinix, SFMOMA, and PayPal, delivering projects that range from employer brand articulation to global brand governance strategies. Their work has resulted in significant achievements, such as Equinix being named a best place to work by Glassdoor for the first time.