GMB

Grand Rapids, Michigan, United States

Transforming educational environments through architecture and branding

GMB focuses on enhancing educational experiences by integrating architecture, engineering, and branding services. They work with K-12 schools and higher education institutions to create environments that support student success and community engagement. Their approach involves breaking down silos and maximizing resources to deliver cohesive and immersive learning experiences.

GMB offers a range of services including marketing and branding, architecture and engineering, and building performance optimization. By aligning learning spaces with institutional objectives, they help schools and universities optimize their assets for energy use, security, and community building. Their integrated approach ensures that all aspects of a project work together to elevate the student experience.

With over 50 years of experience, GMB has collaborated with educational institutions across the country to develop long-range plans and innovative solutions. Their team of educational planners, architects, marketers, designers, and engineers work together to meet the evolving needs of the educational landscape, helping clients achieve and exceed their goals.

59
YEARS IN BUSINESS
1
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
201-500 people
Founded
1967 (59 years)

About this agency on Agency List

GMB holds an Agency List Score of 73 out of 100.

That score is higher than 45% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed GMB in September 2026, reading 7 pages published on gmb.com.

The score reflects what GMB had published by that date; anything published since has not been read.

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