Goblueavenue

Columbia, South Carolina, United States

Marketing for economic development and professional services

Blue Avenue is an upscale marketing boutique based in Columbia, South Carolina, led by Rhonda Rawl and Colleen Coletta. The agency specializes in marketing for economic development, professional services, and healthcare sectors. With a focus on strategic planning and creative brand development, Blue Avenue combines big ideas with imaginative visuals to deliver motivational and memorable messaging.

The agency offers a comprehensive range of services including strategic consulting, branding, advertising, digital marketing, and public relations. Their expertise extends to website development, graphic design, and video production, ensuring a seamless integration of insightful information and intuitive design. Blue Avenue's approach is rooted in time-tested principles, providing clients with a dynamic platform to enhance their market presence.

Blue Avenue has successfully collaborated with various clients such as the County of Lexington Economic Development and the SC I-77 Alliance. Their work includes developing new graphic identities, websites, and marketing collateral to attract businesses and promote regional growth. The agency's commitment to high-quality processes and products is reflected in the satisfaction of their clients.

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SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
1-10 people

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