Goldstück

Andrea Steiner founded Goldstück in 2007, pairing an Executive Master in Luxury Management from Bocconi and ESSEC with a client roster of owner-managed premium and luxury brands. Based in Cologne, with temporary offices in Barcelona, Hamburg and Munich, the agency has worked across Germany, Austria and Switzerland since its founding and now also serves clients in Italy, France, Spain and Benelux.

Goldstück has built PR and social media strategies for clients since 2013, rolling out social media programs across as many as 10 countries and using storytelling and accessible media management to secure print and online coverage. Beauty sector companies entering the German market or expanding into continental Europe work with the agency through dedicated strategy workshops, while press days, lunches and dinners connect clients directly with editors and content creators. In 2021, the agency expanded its network of editors and creators further.