Good-Loop

Good-Loop revolutionizes the advertising landscape by delivering ads that people actually watch while making a positive impact on the world. Their Good Engagement platform is designed to foster meaningful connections between brands and consumers, ensuring that advertising efforts are both memorable and effective. By adhering to the Global Media Sustainability Framework, Good-Loop assists brands in measuring and reducing the carbon emissions of their advertising campaigns.

Since becoming a BCorp in 2019, Good-Loop has demonstrated a strong commitment to social responsibility, increasing their BCorp score to 96. They have been carbon neutral since 2021 and have raised over $11 million for good causes, showcasing their dedication to using advertising as a force for good. Their partnerships with brands like Quaker Oats highlight their ability to support charitable causes while enhancing brand trust.

Good-Loop's campaigns have achieved notable success, such as Vanish's increase in ad recall and Canesten's improvement in campaign effectiveness. By focusing on reducing advertising carbon emissions and supporting quality and responsible journalism, Good-Loop remains committed to doing good as a business, ensuring that their advertising solutions contribute positively to both the environment and society.