AGENCY LIST

Gooden Group

Edmond, Oklahoma, United States
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Media relations, crisis communications, and reputation management expertise

Gooden Group, founded in 1985, is a strategic communications firm based in Oklahoma City. The firm is led by principals Tristan Shutt and Katy Gustafson, who bring over 30 years of combined experience. Gooden Group serves a diverse client roster, including several Fortune 500 companies, and focuses on client success through periods of growth, transition, and crisis.

The agency offers a range of services, including media relations and training, crisis communications, reputation management, and creative production. Gooden Group emphasizes strategic support and expertise in media relations, helping clients shape messages that resonate. Their crisis management team is known for timely communications and deep knowledge of the media landscape, while their reputation management services help organizations navigate online dilemmas.

Gooden Group has a history of impactful projects, such as assisting the NBA’s New Orleans Hornets' temporary relocation to Oklahoma City and developing Oklahoma City's successful bid for the 1989 U.S. Olympic Festival. The firm is committed to excellence, integrity, and servant leadership, supporting both clients and the communities they serve.

41
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Local service markets

Agency details

Team size
51-200 people
Founded
1985 (41 years)

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Gooden Group is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Gooden Group and may evolve as additional data is verified or updated.

Local context

Gooden Group operates in Edmond, Oklahoma, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.