AGENCY LIST

Gooden Group

Edmond, Oklahoma, United States
Visit goodengroup.com

Media relations, crisis communications, and reputation management expertise

Gooden Group, founded in 1985, is a strategic communications firm based in Oklahoma City. The firm is led by principals Tristan Shutt and Katy Gustafson, who bring over 30 years of combined experience. Gooden Group serves a diverse client roster, including several Fortune 500 companies, and focuses on client success through periods of growth, transition, and crisis.

The agency offers a range of services, including media relations and training, crisis communications, reputation management, and creative production. Gooden Group emphasizes strategic support and expertise in media relations, helping clients shape messages that resonate. Their crisis management team is known for timely communications and deep knowledge of the media landscape, while their reputation management services help organizations navigate online dilemmas.

Gooden Group has a history of impactful projects, such as assisting the NBA’s New Orleans Hornets' temporary relocation to Oklahoma City and developing Oklahoma City's successful bid for the 1989 U.S. Olympic Festival. The firm is committed to excellence, integrity, and servant leadership, supporting both clients and the communities they serve.

41
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

PR and Communications

Services

What these services involve

Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people
Founded
1985 (41 years)

About this agency on Agency List

Gooden Group holds an Agency List Score of 72 out of 100.

That score is higher than 28% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Gooden Group in September 2026, reading 3 pages published on goodengroup.com.

The score reflects what Gooden Group had published by that date; anything published since has not been read.

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