Goodmates, based in Hamburg and founded in 2014, works as a small core team — 10 Mates plus more than 20 Friends collaborating from a flexible workspace — with an average affiliation of over five years. The studio has completed more than 100 projects, spanning digital strategy, UX research and heuristics, website and landing page design, prototyping, and frontend and backend development.
Work centers on changing complex digital projects through user experience and interface design paired with content management and development. Product performance monitoring feeds back into the process, with the stated aim of turning feedback into improvements.