Goodwin Consulting

Goodwin Consulting, founded by Tara Goodwin, works out of Boston and Massachusetts on public relations for small businesses, built around its PRRX™ program. The firm handles the range of communications work smaller organizations often lack in-house, from crisis messaging to day-to-day media outreach.

Services include media relations, crisis messaging and support, social engagement, special event management and publicity, and thought leadership positioning. The work spans reactive support, such as helping a client through a crisis moment, and proactive efforts like building an executive's profile through sustained media relationships and event visibility.

Tara Goodwin's background shapes the firm's approach to this kind of work. She previously served as VP of Edelman Boston, was lead strategist on the state's MCAS education reform campaign, contributed to Barnes & Noble's Close the Book on Hate campaign, and served as chief of staff at the Massachusetts Department of Housing and Community Development. That mix of agency, campaign, and government experience informs how Goodwin Consulting approaches crisis messaging and thought leadership for its clients.