Gotoresearch

gotoresearch is a global leader in UX research and design, based in San Francisco. They focus on human-centered, ethnographic research to uncover how people think, act, and feel, providing businesses with insights that integrate into real-life experiences.

Their core services include customer insights, UX strategy, and service design, utilizing methodologies like ethnographic studies, empathy mapping, and rapid prototyping. They aim to deliver rapid, actionable insights to help product and CX teams innovate and scale effectively.

With over 20 years of experience, gotoresearch has worked on projects such as improving ballot accessibility and enhancing usability for Livongo Health. They employ a strategic approach to consumer research, offering scalable strategies for launching or evolving products and services.