Grey Matter Group

Grand Rapids, Michigan, United States

Crafting brand love through strategic and creative services

Grey Matter Group focuses on creating big ideas that connect brands with their audiences on an emotional level. With nearly thirty years of experience, they combine strategic thinking with creative execution to help brands transition from being recognized to being loved.

Their core services include creative concepting and production, brand strategy and positioning, and digital marketing. They offer a range of in-house capabilities such as video production, web design, and public relations, ensuring a cohesive expression of the brand's message.

Grey Matter Group has worked with notable clients like the University of Illinois and the City of Grand Rapids, showcasing their ability to deliver impactful campaigns. Their approach involves data-driven strategies and creative bravery, aiming to make brands memorable and engaging.

35
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Web Design

Services

What these services involve

Accessibility Design
Accessibility Design for web design buyers. Clear scope, measurable outcomes, and reliable delivery.
Conversion Focused Design
Conversion Focused Design for web design buyers. Clear scope, measurable outcomes, and reliable delivery.
Design Systems
Design Systems for web design buyers. Clear scope, measurable outcomes, and reliable delivery.
Information Architecture
Information Architecture for web design buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
1991 (35 years)

About this agency on Agency List

Grey Matter Group holds an Agency List Score of 71 out of 100.

That score is higher than 22% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Grey Matter Group in September 2026, reading 5 pages published on greymattergroup.com.

The score reflects what Grey Matter Group had published by that date; anything published since has not been read.

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