GRI Marketing Group

Shelton, Connecticut, United States

Lead generation and customer retention for diverse industries

With over three decades of experience, GRI Marketing Group excels in lead generation, customer acquisition, and retention. The agency serves a diverse range of industries, including insurance, financial services, IT services, and publishing. Located in Shelton, CT, GRI is led by Brian Snider, President and Founder, alongside Eileen Hilinski, Managing Director, and Laura Farrell, Senior Art Director.

GRI offers a broad suite of services such as B2B content marketing, inbound marketing, and social media Facebook advertising. Their integrated direct and digital approach ensures that each campaign is tailored to effectively engage the target audience across multiple channels. This strategic focus helps clients achieve their marketing goals and sustain customer relationships.

The agency's impressive client roster includes Embrace Home Loans, The Hartford, and Pitney Bowes. GRI's commitment to delivering impactful marketing strategies has helped clients generate significant business results, showcasing their ability to drive business success through targeted marketing efforts.

40
YEARS IN BUSINESS
3
SERVICES

Capabilities

Services

What these services involve

Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Lead Generation
Multi-channel campaigns and systems designed to generate qualified leads.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
11-50 people
Founded
1986 (40 years)

About this agency on Agency List

GRI Marketing Group holds an Agency List Score of 91 out of 100.

That score is higher than 75% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed GRI Marketing Group in September 2026, reading 3 pages published on gridirect.com.

The score reflects what GRI Marketing Group had published by that date; anything published since has not been read.

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