Groundzero

Toronto, Ontario, Canada

Toronto advertising built around seeing through customers' eyes

Groundzero works as a Toronto ad agency serving clients across health, finance, security, and industrial sectors, including Hope Air, Osler Health Network, CI Investments, Masterlock, Schlage, Briggs & Stratton, Ferris Mowers, Willson International, Na-Me-Res, and Superwalk. The agency describes itself as a communications company, with an approach centered on viewing brand problems through the customer's own perspective rather than the client's internal view.

The client roster spans consumer products, healthcare, and financial services, suggesting the agency adapts its communications work to fairly different industries and audiences rather than specializing in a single vertical.

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About this agency on Agency List

Groundzero holds an Agency List Score of 71 out of 100.

That score is higher than 20% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Groundzero in September 2026, reading 4 pages published on groundzero.to.

The score reflects what Groundzero had published by that date; anything published since has not been read.

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