Groundzero

Groundzero works as a Toronto ad agency serving clients across health, finance, security, and industrial sectors, including Hope Air, Osler Health Network, CI Investments, Masterlock, Schlage, Briggs & Stratton, Ferris Mowers, Willson International, Na-Me-Res, and Superwalk. The agency describes itself as a communications company, with an approach centered on viewing brand problems through the customer's own perspective rather than the client's internal view.

The client roster spans consumer products, healthcare, and financial services, suggesting the agency adapts its communications work to fairly different industries and audiences rather than specializing in a single vertical.