GROUP 2

Pittsburgh, Pennsylvania, United States

Creating brand strategies and identity programs for diverse industries

GROUP 2 specializes in developing creative strategies and producing compelling results for a wide range of industries, including B2C, B2B, and non-profits. Founded in 1988, the Pittsburgh-based firm has over 35 years of experience in creating brand strategies, identity programs, print collateral, websites, and videos. The agency emphasizes the importance of strong creative and messaging to help brands stand out in today's dynamic digital world.

The core services offered by GROUP 2 include branding, logo design, website development, print design, animation, illustration, and video production. The agency prides itself on delivering cohesive marketing, graphic design, and branding solutions that align with clients' business objectives. GROUP 2's approach involves understanding business needs first and designing to meet those needs, ensuring a well-planned strategy that maximizes return on investment.

GROUP 2 has built long-term relationships with clients, some spanning decades, by focusing on creativity, cohesiveness, and chemistry. The agency's use of project management tools like Basecamp ensures efficient and timely delivery of projects. Notable clients include Mount Nittany Health, Giant Eagle, and Invent Penn State, reflecting the agency's ability to handle diverse and complex marketing initiatives.

38
YEARS IN BUSINESS
1
SERVICE

Capabilities

Services

What these services involve

Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Team size
11-50 people
Founded
1988 (38 years)

About this agency on Agency List

GROUP 2 holds an Agency List Score of 73 out of 100.

That score is higher than 40% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed GROUP 2 in September 2026, reading 5 pages published on group2.com.

The score reflects what GROUP 2 had published by that date; anything published since has not been read.

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