GSW

GSW is an award-winning healthcare marketing agency dedicated to transforming brands and designing a healthier world for its partners and the people they serve. The agency employs a philosophy called 'Wonder More,' which combines scientific inquiry with creative exploration to push beyond conventional advertising and elevate brands above the status quo.

GSW offers a range of services including creative concepting and production, media planning and buying, and brand campaigns. They focus on changing human behavior by using intellect, imagination, and instinct to redefine medicine and healthcare solutions. Their work includes crafting stories for diverse audiences, ensuring that each brand's narrative is compelling and impactful.

The agency has worked on notable projects such as Amgen's XGEVA, Takeda's My Binge Is, and Merz's Xeomin, showcasing their ability to create campaigns that resonate with both healthcare professionals and patients. GSW's leadership team, including JD Cassidy and Astrid Defries-Lansing, drives the agency's mission to change the way brands tell their stories through groundbreaking healthcare communications.