Hardy Brands

Hardy Brands, based in Bozeman, Montana, was formerly known as Armstrong Marketing Solutions before adopting its current name. The agency works with a mix of clients across the Northern Rockies, ranging from restaurants and breweries to mining machinery specialists, taking on the work of defining brand strategy and identity for companies at different stages of growth.

Services cover brand strategy and positioning, visual identity, messaging and voice, brand guidelines, rebranding, packaging identity, and launch and rollout support. The agency frames its work around four areas: brand strategy to connect with an ideal customer, brand identity covering colors, fonts, logos, and photo direction, brand awareness aimed at making a brand memorable, and brand accountability, which it treats as ongoing work rather than a one-time deliverable. Engagements begin with uncovering a client's purpose and defining goals before moving into visual and messaging execution.

Client work spans categories including food and drink, commercial real estate, and retail. Named projects include Preshift Cafe and Pizzeria in food and drink, Endstate Commercial Partners in goods and services, Fay Ranches in home and building, Reverence Architects, and Suelto Boutique in goods and services. This range reflects a practice built around branding fundamentals applied across industries rather than a single vertical focus.