AGENCY LIST

Helen + Gertrude

Rochester, New York, United States
Visit hg.agency

Data-driven creative and media solutions for diverse industries

Helen + Gertrude operates as a digital marketing agency that combines creative and media expertise, backed by data, to deliver effective marketing solutions. As a certified women-owned business, they emphasize human-centered design and balance creativity with logic to ensure impactful campaigns.

The agency offers a range of services including brand strategy and development, creative and content services, web and UX design, media planning and buying, and insights and measurement. They cater to industries such as food and grocery, wine and spirits, beauty and skincare, healthcare, technology, and non-profit sectors.

Helen + Gertrude has demonstrated success through projects like the Power of Sure campaign with Hologic, which achieved 6.4 million impressions, and a brand refresh for the Child Advocacy Center of Greater Rochester, recognized with a Gold MarCom Award.

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SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
51-200 people

About this agency on Agency List

Helen + Gertrude holds an Agency List Score of 97 out of 100.

That score is higher than 97% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Helen + Gertrude in September 2026, reading 5 pages published on hg.agency.

The score reflects what Helen + Gertrude had published by that date; anything published since has not been read.

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