Helms Workshop

Austin, Texas, United States

Brand strategy, naming, identity, and packaging for consumer goods and hospitality companies

Helms Workshop works from Austin, Texas, but takes on clients worldwide, focusing on consumer goods and hospitality brands. Founded in 2010, the agency has built a client roster that spans startups and more established names, describing its work as branding both global icons and Austin innovators since its founding.

The agency's services cover brand strategy and positioning, naming, and visual identity, extending into packaging identity for physical products. Website design and redesign round out the digital side, paired with website development for brands that need a built-out online presence. Video production and motion work also factor into the mix, giving clients a way to carry a brand identity into moving image alongside static and packaged goods.

Helms Workshop points to a set of concrete outcomes tied to its client work: more than 100 startups launched, more than 50 global news features, six Shark Tank appearances, five placements on Oprah's Favorite Things, and founder exits totaling more than $1 billion. These figures reflect the range of company stages the agency has supported, from early naming and identity work through to consumer-facing recognition and acquisition.

16
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
11-50 people
Founded
2010 (16 years)

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