HelpGood is a marketing and communications agency focused on advancing social impact. They work with nonprofits, government agencies, universities, and cause marketers to address urgent issues that are often overlooked and underfunded. By combining data-driven strategies with creative execution, HelpGood aims to drive action for complex causes.
The agency offers a range of services including branding, web development, media planning, and analytics. They specialize in building awareness, engaging communities, and supporting fundraising efforts. HelpGood's approach involves comprehensive market research, content strategy, and creative production to ensure effective advocacy and change.
HelpGood has collaborated with notable clients such as the Ad Council, Housing Works, and the California Office of the Surgeon General. Their work includes successful campaigns like 'Love Has No Labels' and 'Smokey Bear', demonstrating their ability to create impactful public service announcements and social media initiatives.