Hettinger Design Group

Hettinger Design Group, based in Oklahoma City, builds the physical and digital pieces companies use to stay in front of customers: logos, brochures, direct mail, and email campaigns alongside websites and landing pages. Much of the work centers on the Customer Engagement System (CES), an approach the agency describes as taking CRM beyond simple email by combining direct mail, letters, messages, and email into a repeated cadence meant to keep a company's name in front of its customer base.

On the digital side, the group handles brand strategy and positioning, visual identity, and website and landing page design, paired with SEO audits, local SEO, and content SEO. Local visibility work includes setting up and maintaining a Google Business Profile so a company appears in Maps results, while search work more broadly is built around Search Generative Experience practices aimed at ranking sites as Google's AI-driven search tools reshape how sites get found.

The agency says it limits its client roster deliberately rather than taking on every prospect, and staffs projects with a mix of experienced designers and newer graduates described as bringing energetic, creative thinking to the work. Staff have attended industry sessions including the Convergence Conference and HubSpot Inbound Marketing event in Oklahoma City, Google SEO Training Conferences in Los Angeles and Dallas, Google AdWords training in Houston, and Adobe Photoshop Pro training in Los Angeles, reflecting an ongoing focus on both design craft and search marketing practice.