AGENCY LIST

Highlander Consulting

Princeton, New Jersey, United States
Visit highlanderconsulting.com

Strategic B2B marketing for visibility and growth

Highlander Consulting specializes in strategic B2B marketing, focusing on building visibility, differentiation, and consistent growth for professional services firms. Led by Managing Partner Gordon G. Andrew, the firm emphasizes Marketing Craftsmanship®, which prioritizes clarity, credibility, and disciplined execution over ineffective tactics.

The agency offers services such as positioning and value proposition, visibility and authority, buyer engagement and demand production, and AI-aware discovery and credibility. Highlander Consulting works directly with founders, partners, and leadership teams, providing senior-level marketing judgment to enhance credibility and achieve business goals.

With over 25 years of experience, Gordon G. Andrew has served notable clients like American Airlines and The New York Stock Exchange. The firm operates from Princeton, New Jersey, serving clients nationwide, and is known for its earned media placements that increase visibility and market engagement.

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SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Team size
1-10 people

About this agency on Agency List

Highlander Consulting holds an Agency List Score of 96 out of 100.

That score is higher than 90% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Highlander Consulting in September 2026, reading 7 pages published on highlanderconsulting.com.

The score reflects what Highlander Consulting had published by that date; anything published since has not been read.

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