Highness

Highness was founded in 2011 by brothers Hamza and Yassir Labrinssi, and operates from two offices — Kenitra, Morocco and Montreal, Canada. The agency has worked with more than 60 clients worldwide, ranging from startups to established brands such as Apple and Du Telecom, alongside independent companies like SunWarrior.

Work spans three areas: research and insights, brand creation, and digital production. On the research side, this includes market research, brand architecture and positioning, competitive audits, launch activation, and Arabic/RTL localization alongside SEO/SEM and copywriting. Brand creation covers visual identity, brand guidelines, type and font design, design systems, and UI/UX work through to rapid prototyping and MVPs. Digital production extends into marketing sites, e-commerce platforms, front-end and back-end development, mobile applications for iOS and Android, and touchpoints such as interactive TV, IoT, and digital kiosks.

SunWarrior engaged Highness to reposition its brand digitally. Apple brought the agency in to guide RTL localization design and UX feasibility work. On the Du Telecom project, Highness worked alongside Frog design to build out a digital ecosystem for the telecom brand. Together, these engagements reflect a practice that moves between strategic brand positioning and the technical build-out of digital products, serving clients across different regions and languages, including Arabic-market localization work that few agencies of similar size take on.