AGENCY LIST

Hill&Foster

Calgary, Alberta, Canada
Visit hillandfoster.com

Brand identity, website design and UX built for startups and enterprises alike

Hill&Foster is a branding, website and UI/UX agency headquartered in Calgary, with additional locations in Vancouver, New York and Toronto. Founded in 2018 and led by Cody McLean, the agency works internationally, taking on both startups and established enterprises that need their business shaped through design rather than just decorated by it.

Work spans brand strategy and positioning, visual identity, and website design built on platforms such as Squarespace, Webflow, Hubspot, and WordPress. For commerce projects, the agency develops on Shopify using Liquid, giving clients flexibility over front-end shopping experiences while handling backend data structures where needed. UX research and corporate and local SEO round out the service list, with every project moving through a four-phase workflow: Discovery, Define, Design, and Deliver.

Since 2018, Hill&Foster has produced 89 websites, 7 applications, and 92 brands for 170 clients, ranging from early prototypes to projects requiring heavier backend data work. That output reflects an agency built to move a client from initial brand concept through to a functioning, launched digital product.

8
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Agency details

Team size
11-50 people
Founded
2018 (8 years)

About this agency on Agency List

Hill&Foster holds an Agency List Score of 97 out of 100.

That score is higher than 93% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Hill&Foster in September 2026, reading 5 pages published on hillandfoster.com.

The score reflects what Hill&Foster had published by that date; anything published since has not been read.

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