Hill&Foster

Calgary, Alberta, Canada

Brand identity, website design and UX built for startups and enterprises alike

Hill&Foster is a branding, website and UI/UX agency headquartered in Calgary, with additional locations in Vancouver, New York and Toronto. Founded in 2018 and led by Cody McLean, the agency works internationally, taking on both startups and established enterprises that need their business shaped through design rather than just decorated by it.

Work spans brand strategy and positioning, visual identity, and website design built on platforms such as Squarespace, Webflow, Hubspot, and WordPress. For commerce projects, the agency develops on Shopify using Liquid, giving clients flexibility over front-end shopping experiences while handling backend data structures where needed. UX research and corporate and local SEO round out the service list, with every project moving through a four-phase workflow: Discovery, Define, Design, and Deliver.

Since 2018, Hill&Foster has produced 89 websites, 7 applications, and 92 brands for 170 clients, ranging from early prototypes to projects requiring heavier backend data work. That output reflects an agency built to move a client from initial brand concept through to a functioning, launched digital product.

8
YEARS IN BUSINESS
2
SERVICES

Capabilities

Services

What these services involve

Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.
Website Optimization
Improvements to speed, UX, SEO foundations, and site performance.

Local service markets

Agency details

Team size
11-50 people
Founded
2018 (8 years)

How Hill&Foster scores 53 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 7 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (2018).

Relevance & Capability

15 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • 2 services are listed.

Credibility & Trust

13 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • A contact address on the agency's own domain is on record.
  • A phone number is on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Hill&Foster is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Hill&Foster and may evolve as additional data is verified or updated.

Local context

Hill&Foster operates in Calgary, Alberta, Canada serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

Service markets

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.