Hill + Valley Creative

Hill + Valley Creative, founded in 2019 and based on Andrews Street in Rochester, NY, builds visual identities by examining every place a company shows up rather than treating brand as a single logo or style guide. The studio works with companies of varying shapes and sizes, favoring clients who are genuinely passionate about their company and mission over generic brand-refresh requests.

Work moves from concept to implementation, with brand strategy and positioning feeding directly into visual identity design so the elements created actually get used. Video production is handled in-house across the full arc: producing, directing, cinematography, lighting, and sound during pre-production, followed by editing and post-production where, as the studio puts it, the story comes to life. Scripts and storyboards are developed before cameras roll, keeping video work tied to the same brand thinking that shapes the visual identity.

Drone cinematography, shot by Part 107 licensed pilots, extends the video capabilities beyond standard live-action setups. Keeping producing, directing, cinematography, and post-production under one roof is a deliberate choice meant to keep brand standards consistent from the first storyboard through final edit, rather than splitting those decisions across outside vendors. The studio describes its people simply as creators, and the range of services, from brand strategy through drone footage, reflects an effort to control how a brand looks and moves across every format it appears in.