Him & Her

Him & Her works out of Kitchener-Waterloo, Ontario, taking on brand and design projects for clients ranging from convenience-retail giant Circle K to a first-of-its-kind gaming facility expanding into Dubai, the U.K., and across Canada and the U.S. The agency also built the brand identity for a mixed-use master-planned community in Kitchener-Waterloo, one of Canada's fastest-growing cities, and developed branding and ecommerce for Reids Chocolates.

Services span brand strategy and positioning, visual identity, website design, landing page design, packaging design, and brand collateral, alongside frontend development and Shopify Plus builds for clients that need commerce-ready sites. Work is framed as an extension of a client's own team, adding bandwidth for projects that combine strategic and design demands rather than handling either in isolation.

For Circle K, the agency was brought in to reshape the identity around a new corporate head office. The gaming facility project required an identity built to travel across multiple international markets as the business expands. For Reids Chocolates, the scope covered branding and ecommerce alongside nostalgic product guides and product photography suited to a confectionery brand. Across these projects, the throughline is design work built to support a specific business milestone — a new headquarters, a market expansion, a community launch, a retail relaunch — rather than a standalone rebrand disconnected from what the client is actually trying to accomplish.