ICON

ICON is a national, independent communications agency that blends strategy, creativity, and digital expertise to deliver meaningful work. The agency is independently owned by its co-founders, Joanne Painter and Christopher Dodds, and operates with a focus on ethical decision-making and long-term thinking. ICON is a female-led agency with a commitment to making a positive impact on the world.

ICON offers a range of services including creative communications, digital reputation management, behavior change strategies, and production. Their interdisciplinary approach ensures that the right message reaches the right audience at the right time. The agency collaborates with partners like Public Relations Organisation International (PROI) and others to bring cultural and demographic insights to complex challenges.

The agency has worked with notable clients such as the Department of Defence, Vision Australia, and the Victorian Responsible Gambling Foundation. ICON's leadership team includes experienced professionals like Alex Wadelton, a respected creative director, and Mark Forbes, a Walkley-award winning journalist, who contribute to the agency's reputation for delivering impactful communications strategies.