IDA creates meaningful digital experiences that attract, retain, and grow businesses through UX and digital marketing. Founded in 2010, the agency is a multidisciplinary team of journalists, designers, and developers dedicated to crafting captivating digital solutions. They focus on strengthening long-lasting connections between brands and their audiences.
IDA offers a range of services including digital strategy, content design, and UX research. They investigate and identify user needs to develop captivating digital solutions, optimizing communication channels and crafting strategies to reach clients effectively. Their approach involves evaluating and identifying the functions and needs of both internal and external clients in offline and online environments.
A notable project includes redesigning user journeys for BancoEstado Cobranzas, aiming to improve service and communication channels. This demonstrates their capability in enhancing user experiences and finding opportunities for improvement in client interactions.