Identity

Birmingham, Michigan, United States

National PR and marketing for diverse industries and growth strategies

Identity operates as a national public relations, marketing, and creative agency with offices in Birmingham, MI, Chicago, IL, and Tampa, FL. The agency is dedicated to modern PR-style thinking, focusing on building trust and generating attention through strategic communication efforts.

Identity's comprehensive service offerings include media relations, thought leadership, crisis communications, and influencer marketing. They excel in crafting social media strategies and executing content strategies, alongside providing advertising solutions across digital, print, and OTT platforms. Their creative services extend to brand development, logo design, and website design and development.

With a portfolio of over 100 companies, Identity has made significant impacts in industries such as real estate, hospitality, and technology. Noteworthy projects include campaigns for Hudsonville Ice Cream and the Motown Museum. The agency's excellence is recognized through its status as a national finalist for PR Agency of the Year and its collection of over 50 national and regional awards.

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SERVICES

Capabilities

Services

What these services involve

Analyst and Awards Relations
Analyst and Awards Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Corporate Communications
Corporate Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Crisis Communications
Crisis Communications for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Digital PR for SEO
Digital PR for SEO for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
51-200 people

About this agency on Agency List

Identity holds an Agency List Score of 96 out of 100.

That score is higher than 87% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Identity in September 2026, reading 9 pages published on identitypr.com.

The score reflects what Identity had published by that date; anything published since has not been read.

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