IDEO

Shanghai, Shanghai, China

Designs human-centered strategies and experiences for diverse industries

IDEO is a global design and innovation company founded in Palo Alto in 1991. It is renowned for pioneering human-centered design and design thinking, helping the world’s most imaginative leaders innovate across industries and sectors. IDEO's approach to design is evolving, focusing on creating human-centered strategies that allow organizations to get to market with confidence.

The company has a rich history of impactful projects, including designing the first mouse for Apple, transforming Ford to take on the future of mobility, and launching an innovation lab with Intercorp. IDEO works across various fields such as healthcare and life sciences, financial services, education and learning, and technology and AI, always aiming to drive meaningful change.

By envisioning new businesses and brands, IDEO helps organizations innovate through human-centered design breakthroughs. Their work is grounded in empathy and creativity, ensuring that solutions are not only innovative but also deeply connected to the needs of people and businesses alike.

35
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

UI UX Design

Services

What these services involve

Design Systems
Design Systems for web design buyers. Clear scope, measurable outcomes, and reliable delivery.
Product Design
Product Design for ui ux design buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
500+ people
Founded
1991 (35 years)

About this agency on Agency List

IDEO holds an Agency List Score of 97 out of 100.

That score is higher than 96% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed IDEO in September 2026, reading 7 pages published on ideo.com.

The score reflects what IDEO had published by that date; anything published since has not been read.

Directory hubs

Browse the wider directory IDEO is listed in.