IMBAA

IMBAA, based in Essen in the Ruhrgebiet, works with companies that need custom online shops built and kept running rather than just launched. The agency draws on more than 12 years in e-commerce and operates its own online shops, which shapes how it approaches client projects around shop platforms, ERP, PIM, and CRM systems.

Work spans website and landing page design, WooCommerce and custom shop development, frontend and backend build-out, and API or systems integration that connects shop, ERP, PIM, and CRM into one working setup. Email marketing is treated as more than a broadcast channel, aimed instead at turning messages into real touchpoints with customers, alongside SEO, SEM, and conversion optimization for existing stores. IMBAA also develops PLING in-house, a tool used to automate and centralize operational workflows for clients, and pairs shop projects with integrated CRM so businesses can track what moves their customers.

Past projects include building out PIM systems, implementing CRM platforms, automating order processes, and setting up international online shops for companies expanding beyond a single market. IMBAA frames this work as ongoing technical support rather than one-off delivery, staying involved in daily operations after launch. The agency is a member of ZENIT and BVMW, networks it uses for industry exchange in the Ruhrgebiet business community.