IMC Licensing

IMC Licensing is a global brand licensing agency focused on creating dynamic brand alliances. Since its founding in 1997, the agency has facilitated over $6 billion in sales of new products by connecting brands with the right partners. IMC emphasizes the importance of relationships, both between brands and among people, to foster successful collaborations.

The agency offers a range of services including strategy development, licensee prospecting and qualification, deal negotiation and contract execution, and program management and optimization. IMC Licensing is committed to treating and protecting client brands as if they were their own, ensuring long-term success through thoughtful strategy and robust program management.

IMC Licensing has worked with notable brands such as Tabasco, Tidy Cats, Southern Comfort, and Sweet Baby Ray’s. Their approach blends curiosity, experience, and creative thinking to develop licensing programs that reflect each brand’s identity and long-term goals, ensuring products resonate today and remain relevant in the future.