Impactful

Oakland, California, United States

Strategic marketing for tech-enabled social change organizations

Impactful, founded by Paula Reinman, specializes in marketing consulting for social enterprises, non-profits, and foundations. The agency focuses on building brands for organizations that leverage technology and science-based innovation to address social issues. With a mission to create a more just and equitable world, Impactful uses its expertise in science, technology, and climate change to help clients fulfill their missions.

The agency offers services such as strategic planning, branding, and communications, aiming to amplify messages through effective storytelling and stakeholder outreach. Impactful excels at both strategy and tactics, providing insights and setting realistic goals to drive awareness and results. Their approach involves thinking big, starting small, and moving fast to adapt to changing environments.

Impactful has collaborated with notable organizations like The Enterprise Center, Good World Solutions, and the Marconi Society. Their work is characterized by creativity and the ability to manage diverse groups to achieve desired outcomes. The agency is committed to highlighting the work and stories of underrepresented communities, ensuring diverse perspectives are recognized and valued.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
1-10 people

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