Impacto Digital Webs

Impacto Digital Webs, based in Bogotá, Cundinamarca, builds websites, online stores, and mobile apps for businesses across Colombia, pairing that development work with digital marketing and corporate identity services. Founded in 2016, the agency handles a client's technical build alongside the branding and marketing pieces that surround it, from Google Ads campaigns to corporate fan pages.

Project work starts with a keyword study tied to the client's specific product or service, which feeds both the Google Ads campaigns the agency manages and the content and calls-to-action written for the site. Social media pages are built only after an audience study and segmentation exercise. Developers write in languages described as friendly to Google's indexing and adaptable across devices and platforms, with sites designed for visual impact as well as optimization.

Beyond the site itself, the agency builds corporate image manuals covering logo, business cards, signage, and commercial stationery, plus functional features like payment gateways, shopping carts, content management systems, Google Maps integration, live chat, push messaging, and booking and appointment scheduling. The scope covers everything from initial keyword research to the transactional tools a store or service site needs to operate.