AGENCY LIST

Incipia

Royal Oak, Michigan, United States
Visit incipia.co

App marketing and ASO with data-driven strategies

Incipia was a mobile consulting and marketing firm established in 2015, dedicated to helping clients achieve their full potential through a holistic approach to app growth. The company focused on app store optimization and rankings algorithm optimization, managing advertising channels like Facebook, Google, and Apple, and providing analytics consulting.

Incipia delivered value by offering creative production and analytics services, including organic uplift, LTV analysis, and cashflow modeling. They worked with notable clients such as PeopleFun, Canva, Candywriter, Peloton, and Bird, achieving significant results like a 3x increase in scale for search accounts.

Despite concluding operations in February 2021, Incipia left a legacy of client-focused service and data-driven marketing strategies, led by co-founders Gabe Kwakyi and Greg Klein, who emphasized values like awareness, curiosity, courage, and humility.

11
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Mobile App Development

Services

What these services involve

App Store Optimization
App Store Optimization for mobile app development buyers. Clear scope, measurable outcomes, and reliable delivery.
Mobile CI CD
Mobile CI CD for mobile app development buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
1-10 people
Founded
2015 (11 years)

About this agency on Agency List

Incipia holds an Agency List Score of 87 out of 100.

That score is higher than 72% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Incipia in September 2026, reading 2 pages published on incipia.co.

The score reflects what Incipia had published by that date; anything published since has not been read.

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