Information Analytics formed in early 1995 and works out of downtown Lincoln, Nebraska, building websites, custom software, and database-driven applications under a stated mission of improving people's lives with technology. The agency covers ground from website design and frontend development through backend systems, APIs, and custom database work for MySQL and Microsoft SQL Server, serving projects that range from e-commerce storefronts to content-driven applications.
Day-to-day services include website design paired with logo design, branding, and responsive layouts built with scalable vector graphics, alongside custom application and mobile app development. Database and API work is a specific focus, with the team designing and managing SQL Server and MySQL databases to match client needs. WordPress support runs from building and managing sites to custom plugin development and WooCommerce integration. Hosting is maintained through a partnership with Binary.Net, using an on-site, climate-controlled server vault with 24/7 security and monitoring, while IT support and managed services are handled through a partnership with Infinite Systems.
Concrete deliverables include WordPress plugins built for address auto-completion and map analytics using KML/KMLZ and GeoJSON formats, along with speed optimization work covering image compression and server tuning for faster load times. Internet marketing rounds out the offering, with search engine optimization, Google AdWords campaign work, and Google Analytics setup supporting sites once they launch. Mobile responsiveness and social integration are built into the design process rather than treated as add-ons.