Innereactive

Grand Rapids, Michigan, United States

Marketing strategies and event planning for the optical industry

Innereactive is a full-service advertising and digital marketing agency based in the greater Grand Rapids area of Michigan. The agency specializes in providing marketing solutions tailored to the optical industry, leveraging the unique expertise of its founder, Samantha Toth, who has a background in optometry. Innereactive offers a wide range of services including marketing strategy, graphic design, social media management, and event planning.

The agency delivers value by creating customized marketing strategies that help clients achieve their business goals. Their services include website design and development, social media strategy, digital advertising, and training program development. Innereactive also provides HR and company culture consulting, ensuring that their clients' internal processes align with their marketing efforts.

Innereactive has a proven track record of success, having been named one of Michigan’s Top 50 Companies to Watch. They have worked with over 1,000 eye care professionals across North America, helping them grow their patient bases and brand recognition. The agency's expertise in the optical field is further demonstrated by their work with frame and lens manufacturers, laboratories, and eye care practices.

23
YEARS IN BUSINESS
1
SERVICES

Capabilities

Services

What these services involve

Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
11-50 people
Founded
2003 (23 years)

About this agency on Agency List

Innereactive holds an Agency List Score of 92 out of 100.

That score is higher than 77% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Innereactive in September 2026, reading 4 pages published on innereactive.com.

The score reflects what Innereactive had published by that date; anything published since has not been read.

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