Insider Media Group

Insider Media Group works out of Port Melbourne as a Shopify-focused development shop, having built more than 2,000 Shopify stores for upwards of 3,000 customers since opening in 2012. The agency holds certified/official Shopify Expert status and, despite its Melbourne base, serves clients located around the world. Ownership sits with Paul Hill and Ruth McIlroy, who run the business as a family operation rather than a larger agency structure.

Work centers on Shopify development alongside website design, website redesign, frontend and backend development, and site migrations. Ruth McIlroy leads design, while Mark Mitchell manages design and development delivery, giving the studio a consistent chain of ownership from concept through build. Shopify support services extend beyond initial builds, covering stores that need ongoing technical maintenance after launch.

The agency's twelve-plus years in Melbourne and its volume of completed Shopify projects point to a practice built around repeat, platform-specific work rather than one-off builds across multiple systems. Clients bringing an existing Shopify store, a migration from another platform, or a redesign of a live site fall within the scope Insider Media Group has developed since 2012, backed by a small, named team rather than a rotating roster of contractors.